Not entirely clear on the concept.

[brooksmoses]

So, I just got an advertisement in my email inbox, from a company I've had some interactions with (so it's not really spam), about a local seminar they're presenting. The body of the email is:

With your current e-mail settings, you receive only text messages. To deliver your message in a concise and visually appealing manner, we have created this message for you in HTML. To view your personal message through the Web, visit the link above. If you cannot click on it, you can copy and paste it into your Web browser.

This seems to be somewhat missing the point of "advertising"....