Ok, seriously. What were they thinking?

[brooksmoses]

So I happened to load the main www.livejournal.com page just now, and they have an animated-GIF ad for the new "LJ Talk" service.

I think this is why real companies hire advertising departments.

Because, see, the tagline for the service really ought to be aimed at the target audience, not those of us who would be more likely to mock them.



And, really: "pants"?

Comments

[epi-lj.livejournal.com]

I actually really liked the "pants" part. :) I think it's partly because I regularly IM with mtffm, who often opens conversations with "Pants!" or "Pants?". This made it feel like a bit of a joke. Plus, the "Instant Drama," part seemed like a funny wink at livejournal that's in-line with what almost all the livejournal community says about the service. Animated GIF or not, it worked for me.