Ok, seriously. What were they thinking?

[brooksmoses]

So I happened to load the main www.livejournal.com page just now, and they have an animated-GIF ad for the new "LJ Talk" service.

I think this is why real companies hire advertising departments.

Because, see, the tagline for the service really ought to be aimed at the target audience, not those of us who would be more likely to mock them.



And, really: "pants"?

Comments

On the pants

[suzanne.livejournal.com]

From what I understand Frank, the goat, has a favorite food - pants. There have been numerous jokes made about this in various LJ communities, specifically frank's lj where the primary icon says "Pants, it's whats for dinner". I've pretty much been ignoring the whole IM thing due to my personal dislike of the concept. So it didn't really register with me.