Ok, seriously. What were they thinking?

[brooksmoses]

So I happened to load the main www.livejournal.com page just now, and they have an animated-GIF ad for the new "LJ Talk" service.

I think this is why real companies hire advertising departments.

Because, see, the tagline for the service really ought to be aimed at the target audience, not those of us who would be more likely to mock them.



And, really: "pants"?

Comments

[pir-anha.livejournal.com]

see, this is one of the many reasons why i like you. :)

totally with you on finding animated gifs annoying (except for the rare funny one -- i especially HATE moving userpics). and i know that the LJ folks are totally steeped in their own culture (which does include vast swaths of drama and angst, even if it's not always emitted by teenagers), and that they don't really take their more mature demographic much into account, because really, that's not what they get to hear from every day -- and that it can be annoying to be tossed into the same black pot with the idiots if one is part of that more mature demographic.

as to my parents, uh, no. i haven't seen them since i ran away at 17. :) but i still listen to music that they'd find obscene, *snicker*.

[plymouth.livejournal.com]

I think I could as the "mature demographic" (turning 31 in less than a month!) and I thought the graphic was funny. I'm well aware of the tendency for LJ, IM and other forms of online communication to cause drama in ways that realspace communication never did. It may be more common among teenagers, but I've seen LJdrama occurr among friends of mine in their 40s too (though the flavor of it was probably different). I've definitely fallen prey to it myself. Being aware of this tendency - and being able to laugh at myself about it - helps me limit it.

Not that I've actually tried LJs IM service... but that has more to do with time and already having 3 other IM services :)

[surelars.livejournal.com]

Heh. Yeah - I, too have worked in companies with an internal culture all it's own, complete with lingo and values and assumptions about the world out there. Which is lovely. But sometimes it pays off to remind yourself that the (rst of the) world out there is different and so your internal lingo and jokes may not make a lot of sense, and may even mean something you did not at all intend.

I'm not sure I really count as mature (except if you look at my birth certificate) - I'm just not at all part of LJ's background or internal culture, so I don't "get it" at all. And so all I get is what their communication means in my little world.