Ok, seriously. What were they thinking?

[brooksmoses]

So I happened to load the main www.livejournal.com page just now, and they have an animated-GIF ad for the new "LJ Talk" service.

I think this is why real companies hire advertising departments.

Because, see, the tagline for the service really ought to be aimed at the target audience, not those of us who would be more likely to mock them.



And, really: "pants"?

Comments

[plymouth.livejournal.com]

I think I could as the "mature demographic" (turning 31 in less than a month!) and I thought the graphic was funny. I'm well aware of the tendency for LJ, IM and other forms of online communication to cause drama in ways that realspace communication never did. It may be more common among teenagers, but I've seen LJdrama occurr among friends of mine in their 40s too (though the flavor of it was probably different). I've definitely fallen prey to it myself. Being aware of this tendency - and being able to laugh at myself about it - helps me limit it.

Not that I've actually tried LJs IM service... but that has more to do with time and already having 3 other IM services :)